Queens’s Day will be King’s Day
amsterdam2-01King’s Day (formerly Queen’s Day) festivities invite locals and visitors alike to soak up Amsterdam’s open-air fun. In the streets, canals, parks and everywhere in between, the city is bursting with orange as Amsterdammers enjoy the biggest street party of the year.
Amidst orange-pride, live music, DJs, parties and a citywide street market, you’ll find an electric atmosphere not to be missed.
When she became Queen, the now Princess Beatrix chose to retain the day in honour of her mother. As of 2014, King’s Day will officially be celebrated on 27 April (the King’s birthday). However, the event is traditionally not celebrated on a Sunday which means that our very first King’s Day will be held on Saturday, 26 April 2014.


New hotels in Amsterdam
Amsterdam Marketing is excited to announce various hotels are set open in the city.
Volkshotel Amsterdam
amsterdam2-02The former office building of the Dutch newspaper De Volkskrant, currently housing workspaces for creative businesses, artists and a rooftop bar, is being transformed into a new hotel. It will be named the Volkshotel and is set to open in April 2014. The Volkshotel will offer 172 rooms for guests and it will also remain a meeting place for creative minds, as areas of the building will continue to serve as office space for creative professionals. The building is set to contain a grand café, novelty shop, a recording studio and a nightclub with rooftop terrace.

Hotel De Hallen Amsterdam
Dubbed as the new hotspot to be in Amsterdam. The atmosphere of a new future hotel; industrial, urban and creative with 55 rooms, restaurant & bar. Hotel De Hallen is the 4th addition of the Vondel Hotels collection in Amsterdam. The opening is planned in the spring of 2014.


Keukenhof Theme 2014: Holland
amsterdam2-03From 20 March to 18 May 2014, the Keukenhof Gardens will burst into a display of colours as the gently rolling grounds are carpeted with blooming flowers in the theme of Holland and Amsterdam’s canals.
The 60,000 tulip and muscari bulbs will symbolise ‘tulip mania’ during the golden age, and will be 22 by 13 metres. Keukenhof will be open daily from 8.00 a.m. until 19.30 p.m. including all Sundays and public holidays, such as Easter, Labour Day, King’s Day and Ascension Day. With themed pavilions, floral mosaics, a treasure hunt for kids there’s plenty on offer for visitors of all ages.


10 years of Amsterdam Fashion Week
From Friday 17 to Monday 27 January, 2014 the Mercedes-Benz Fashion Week Amsterdam will take place.
amsterdam2-04With Catwalk, Downtown, Fashion LAB and Business as the four main programmes, the half-yearly fashion event provides the stage on which young, creative and emerging Dutch designers and brands present themselves to the international fashion world and the general public. Over five days as many as thirty fashion shows will be organised on the Westergasfabriek-grounds, in which talented beginning and established fashion designers take turns to present their autumn / winter 2014 collections. To mark the tenth anniversary, Mercedes-Benz Fashion Week Amsterdam is organising 10 public events at 10 cultural venues over a period of 10 days. The majority of the events will be connected to cultural locations that are characteristic for Amsterdam. All these activities are open to the public, allowing a diverse audience to become acquainted with the diversity of the Dutch fashion.

The Amsterdam Exchange Experience
amsterdam2-05The Amsterdam Exchange is opening its doors to the public. Step into the world of the exchange: the AEX Index, the stock market, investing and reacting to the latest news.
The Amsterdam Exchange Experience takes you on an exciting journey through history: from the seafaring Dutch East India Company and the very first share of the world to today’s modern electronic trading floor where every second counts. ‘The Experience’ is located in the financial heart of the Netherlands at Beursplein 5 and offers a fascinating world. Guided tours from Monday through Friday at 15.00 hrs.


amsterdam2-0625 years Internet in Amsterdam
On January 16th 2014 Amsterdam celebrates that it was 25 years ago that The Netherlands became connected to the Internet.
Piet Beertema received on 16 November 1988 the confirmation that the Centrum Wiskunde & Informatica (CWI – research in mathematics and computer science) in Amsterdam was the first location outside the U.S. to become connected to the internet. This connection was the beginning of the Internet as we know it today, and it meant the start of the important role that Amsterdam would have in the development of the Internet.


Increase in transformation of vacant office buildings in Amsterdam
amsterdam2-07The transformation of vacant office buildings in Amsterdam into residential properties, hotels and healthcare facilities gained momentum in Amsterdam during 2013.
In excess of 80,000 m2 of vacant office space in the city was repurposed this year and nearly 150,000 m2 of former commercial space is expected to be given a new lease of life in 2014. As such, the target of transforming 200,000 m2 during the current term of Mayor and College and Alderpersons looks set to be comfortably achieved. These results were drawn from a recent report published by the City of Amsterdam on the progress of transforming vacant office space. A total of 16 hotels have already been created in vacant office spaces, as well as in excess of 2,100 residential properties. Successful projects are also being realized elsewhere in the Amsterdam Metropolitan Area.

Useful Information:
Amsterdam Marketing
P.O. Box 3331
1001 AC Amsterdam