Fine Food Show North
This weekend I set up my stand for the Fine Food Show North, which opened on 11th February 2018. Last year I won best stand in show, but this year my garden inspired theme failed to secure a first or second place in the competition. It must be said that the quality of the stands is excellent and the products on offer are wide and varied.
The Fine Food Show is held in Harrogate and organized by The Guild of Fine Food who organize the Great Taste Awards. I am at the show with my small range of jams, marmalades and pickles and so far the response to my new labels has been positive and hopefully I’ll soon see my products lining the shelves of some farm shops and deli’s soon.
The Harrogate show is well placed to showcase unique artisan suppliers and it is great to see a show packed with small producers. There is a vast array of products on display from decorative gourmet snails to vegan pies and artisan gin.
It really is amazing to see and talk to other small producers about the food and drink they produce and the stories behind it. Sadly as I am manning my own stand I have not had a lot of time to peruse other stands, but I am gradually working my way around the hall and I will certainly be talking more about food shows in the next few weeks.
The Fine Food Show at Harrogate is a trade show, so there is no selling to the public, but it is highly competitive as producers all vie for the attentions of buyers from farm shops, garden centres, cafes, restaurants and delicatessens. The idea of the show is to introduce buyers to new producers and give them a chance to seek out new trends in food and drink that will make their shop, restaurant, café, or bar a more interesting place to visit. As with all shows you never know who you will meet or what opportunities will come your way. Indeed the buyers for Harrods and Selfridges are regular visitors to the shows and I am sure that this show has proved successful for many a small business over the years.
Anyway, I had better grab a cup of coffee and get myself over to the Yorkshire Conference Centre as I have another busy day on my stand ahead of me.