Try the ultimate feel-good recipe, “Rent a Finn”! – World Meanderings (n°84)
Annick Dournes & Frédéric de Poligny
Did you know that Finland has been awarded as happiest nation in the world for the third time in a row this year? So what’s their secret? What is their healing way of life made of? A new dedicated website and innovating apps invite us to virtually connect with Finns and adopt their happiness recipes. A much needed help during these trying times.
From 15 May till 12 June 2020 six Finn happiness guides will show five live broadcasts during which they will perform activities that make them enjoy their life. They will be shown on the dedicated website and on Visit Finland’s Youtube and Facebook channels. A few of us will also have a chance to get a virtual one-to-one session with the happiness guides in the end of June.
Can unspoilt nature boost our “happiness hormone”? To Finns the obvious answer is “yes”. Finland is well known for its nature, clean air, quiet atmosphere, endless forests, these cherished blessings that Finns take good care of. Most of them take time to have a daily connection with nature with all their senses. This Finn bliss is neither superficial nor easily shown off, it’s made of these small things about life that don’t cost a penny but are worth a fortune. Finns tend to notice and fully enjoy little things in their daily life, like sitting on a bench to look at a lake, have a relaxing sauna session or go for a swim in the sea before going to work.
“Rent a Finn goes Virtual”
The new campaign “Rent a Finn goes Virtual” proposes interactive courses through virtual meetings with Finn happiness guides. In a very practical way you will discover five different aspects of the Finn way of life. Each live session will last from 45 min to 1 hour and 15 min.
“Relax with a Finn” on 15 May at 5pm Finnish time (GMT +03:00), 3pm UK time. Päivikki Koskinen will be live on the “Visit Finland” Facebook page and then discuss on Instagram Live. She’s a journalist, therapist and coach. She loves sauna and “ice swimming” and will tell you everything you need to know to share her experience. If you want to be part of it make sure to have cold drinks and a large bucket of cold water on hand… a towel might be helpful too!
“Stay active with a Finn” on 22 May (same time, same channels). Two ladies, Mirja Priha who loves cycling and owns a coffee shop and Molla Mills who is a designer and art teacher, will share many varied skills. Crochet, Finn talking, walking in nature, learning to use your senses, cycling both in the countryside and in a city centre… This will be the day to ask all your questions about the Finn way of life.
“Stay fit with a Finn” on 29 May. Antii Etelämäki and Jukka Joutsiniemi both love outdoor activities and will tell us why sailing is so important to them. We will also follow them for an outdoor fitness session.
“Eat with a Finn” on 1 June. Michelin star chef Sasu Laukkonen will show us how to pick up wild herbs and how to cook them.
“Be happy with a Finn” on 12 June. During this last session we’ll enjoy a guided tour of Mathildedal village located in southern Finland and close to Teijo National Park. More tips about the unique Finn way of finding happiness!
To learn more about each of these six happiness guides you can click on their pictures on www.rentafinn.com
Finally from June 22 to June 29 the virtual happiness guides will be ready to answer your questions during one-to-one sessions. To be selected for one of these meetings you have to register on the dedicated website www.rentafinn.com from June 7, 2020.
To get to “Rent a Finn goes Virtual” go to: www.facebook.com/visitfinland
Text ©Annick Dournes & Frederic de Poligny
Photos courtesy of Visit Finland