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We just thought we were mates. When all along and we never knew it, we have been practising Ubuntu – the African experience of life in which, recognizing our interconnectedness. we become better humans. Together.

Which basically means gossiping.


We have great fun at work. We – most of the girls and two men we know for certain- share one thing. That’s the hatred of wrinkles. If anything brings us together its anti-ageing.

We all come from different backgrounds but we all know about one study the same thing. Our skin and the best way we can keep it healthy.


Every tea and coffee break and quite a few lunch times become forums to discuss the latest wonder potions and beauty products.  We are all experts of skin and hair care, cuticle consultants and  amateur dermatologists.

That’s why we decided to compile an A-Z of Beauty.  We had a slow start.

A for Apotheke?


A for Allies of Skin? A for Anastasia Beverly Hills? A for Aesop? Auden? Amanda Harrington? Apoth & Co? Arkive?  Avon?  ALTR?  Ameloriate? Afrocenchix?  Avocado Face Scrub?  Wonderful bio-organic, probiotic  Aurelia London?  Amanda Lacey’s equally  gorgeous Miracle Tonic and Cleansing Pomade and Camelia oil.

How about A for Activated Phenolics? As in Australian Apple Apskin Face Cream?


Someone suggested Alliance Boots Holdings.

That’s when we settled on A- Beauty. As in African Beauty.


South African warthogs love it. Sub-Saharan African rhinos love it. Sub-equatorial baboons have been known to get intoxicated on it. And quite a few other South African animals are turned on by it.

Murala is how elephants keep their looks and keep the free radicals at bay.


Have you ever wondered why vervet monkeys never suffer from split ends? And how elephant maintain such young-looking, healthy, hydrated skin? How they protect themselves against acne, UV damage and other environmental aggressors?

It’s their diet. Not knowing about its proven microbial properties and that it provides  ultra-effective after-sun care  for sensitive skin types and caring more about its nutritious proteins,  elephants eat  prodigious quantities of marula.  And humans are now utilizing the multi-benefit superfruit in a variety of healthy-giving, cosmetic ways.


Companies like “Africology!” use marula oil which is anti-microbial and non-comedogenic , keeping the skin hydrated by preventing trans-epidermal water loss.

“Africology”  also uses the African potato ( rich in  sterols and sterolins helpful in the treatment of acne, eczema and psoriasis) , “rooibos” ( red bush  which contains alpha-hydroxy acid, a compound beneficial for maintaining healthy skin, and is also  rich in iron, potassium, copper, manganese, magnesium, calcium, zinc and sodium. Native to southern Africa, aloe ferox leaves are used for sensitive complexions.


African tribeswoman have been using the flora surrounding them for centuries for skincare. “African Botanics” makes Marula  Stretchmark Body Oil.

Gloucestershire born Liha Okunniwa and Londoner and  former Olympic athlete sprinter Abi Oyepitan founded the eco-luxee vegan Liha in 2017. They met at Brunel University.


“We create beauty products that are, like us, a mixture of natural West African roots and a quintessentially British attitude,”says Abi.

Adds Liha  who once worked as a community outreach  officer in Cheltenham : “In the Yoruba (Nigerian) tradition making beautifying oils, soaps and lotions from the nuts, tree bark and plants that grew in abundance was a skill that was traditionally learned by all young women.


“My mother is an English aromatherapist, so I naturally started to blend the two disciplines together. Whenever Abi would travel I would ask her to bring back different ingredients- especially that good Nigerian Shea from her father’s town! When we started  few people knew about shea.”

Liha’s best-selling products include  Idan (meaning , “magic” Oil made with tuberosa infused coconut oil,  Orinrun ( Moisture) Cleansing Balm, Ose Gida soap, Oju Omi Mud Cleanser and the flagship Raw Shea Butter Ivory.

Perhaps the best known premium luxury Angl-African beauty care company is EPARA whose founder also has Nigerian roots.

At Epara we believe luxury is not about ostentatiousness or glamour, “ says founder Ozoh Adio who went to Oxford University and worked in finance, strategy and business development.

“It’s a precious quality of handcrafted products with a true spirit of authenticity. Our customers deserve skincare that treats them to the finest in natural luxury.”  Ingredients include plankton extract, Kenyan moringa oil, Moroccan argan, Madagascan ,ylang ylang, Ghanaian shea butter, and Egyptian neroli.

Epara means “to cocoon oneself” in the Nigerian dialect of Ebira. It is a collection of handcrafted skincare products tailored to the underserved needs of women of colour. One woman’s quest to discover luxury skincare that caters to the unique issues affecting women of colour led to a bespoke beauty brand created especially to nourish and protect.

Ozohu Adoh uses advanced scientific formulations harness the healing, antioxidant and nurturing properties of African botanicals with particular focus on hyperpigmentation and hydration.

Epara is a line of high quality, scientifically-proven products derived from the rich soils of Africa that will wrap you in an all-natural luxury. Epara repairs and pampers, leaving skin moisturized and hydrated.

Africans have been seeking even skin tone , targeting their imperfections and ways to reduce hyper-pigmentation for centuries. Humans and elephants included. Beauty is in the blood. And in the trees.