WORLD TRAVEL MARKET SUCCESS
By Ann Evans
Photos by Rob Tysall, Tysall’s Photography.
We all want our holidays to run smoothly, and the World Travel Market event is where massive business deals go on to ensure this happens. Ann Evans went along to Excel London for the 3-day event.
The World Travel Market (WTM) once again took place at the Excel London last week. The WTM is the international travel trade show for businesses and business people involved in the global travel industry to meet, network, learn and arrange business deals.
London was the original destination for the WTM, starting back in 1980 with the launch of the WTM at Olympia. That first event saw 350 exhibitors and 7,753 trade visitors. Today the WTM portfolio comprises five B2B events across four continents generating more than $7bn of industry deals.
In addition to the WTM at the Excel which creates around £2.8 billion of travel industry contacts, there’s the International Golf Travel Market (IGTM) which brings together 1,400 golf tourism professionals from over 65 countries; the WTM Latin America held in Sao Paulo Brazil generates US $ 370 million of new business; The WTM Africa held in Cape Town is attended by around 5,000 travel industry professionals; and the Arabian Travel Market (ATM) this year attracted almost 40,000 industry professionals agreeing deals worth US $ 2.5 billion.
Three days of business-to-business meetings, seminars and presentations, all to ensure that tourists the world over can enjoy their holidays wherever and whenever they choose to take them.
As well as big business deals, there’s plenty of colour and spectacle, as visitors get a snapshot of the culture and traditions of numerous countries. These are some of the highlights that caught our eye.
Discover the full story of the World Travel Market at: http://london.wtm.com/