Carrot juice or cake?
Yes, we hear, beer is out, carrot juice is in, as is spiralising, juicing and detoxing. Traditional pubs are closing all around the UK, while organic cafes, iced yogurt parlours and smoothie bars are opening due to our changing palate and appetite for healthier venues. This trend is reflected by The Global Wellness Institute report that states that the worldwide wellness market has grown 74% in the past four years. It is now worth $439 billion, making it the fastest growing sector in the travel industry.
There are a number of established retreats around the world renowned for creating holidays around a healthy regime. These include Chiva Som in Thailand and The BodyHoliday in Saint Lucia. As our drive towards more experiential holidays increases, so does the number of resorts and retreats. New health related breaks, unique therapies and creative health concepts on existing packages are on offer and all competing for attention and reputation in a busy global market.
The BodyHoliday in Saint Lucia, for example has collaborated with British Olympic champion swimmer Keri-Anne Payne to create an intensive two-week WellFit bootcamp from October 30th to November 13th. This is an upscale all-inclusive spa resort that promises if you give them your body for a week, they will give you back your mind.
ChivaSom in Thailand offers you every conceivable therapy for many an ailment. With the benefit of 21 years in operation, Chiva-Som’s ‘retreat’ concept offers 13 collections of treatments and therapies with specific health objectives, providing its guests with a foundation on which to build a personalised programme.
In South Goa, India, the SwaSwara has its own resident Ayurvedic Doctor who designs an eating plan based upon the individual’s constitution and metabolism. And to encourage habits to take home, there are cookery lessons with the aim to improve the art of healthy living in everyday life.
All-inclusive packages and healthy eating on holiday are not usually synonymous. Those piled-high buffets entice larger portions and test everyone’s will power. We have all whispered, “I’ll just try this, one more won’t make a difference…” But resorts are making changes to cater to new habits. Tui, one of the largest individual & package holiday companies, launched its latest concept “Tui Blue” which offers a tailored approach to fitness, food and relaxation for the newly converted health and lifestyle –orientated consumer
Forget press-ups and the rigours of circuit training. The inspiration of the Olympics has placed exercise firmly in vogue. Equipped with ipods, fitbits and fashionable Lycra, weight loss and fitness can easily be achieved. Idyllic setting, leisure time and good facilities provided by holidays are the perfect opportunity for toning and fat burning.
Making the most of the exotic destinations, Kamalya in Thailand’s Koh Samui offers a Basic Optimal Fitness Programme. Amilla Fushi in the Maldives advocates Bodyism a concept that is a wellness and weight loss programme including classes such as “Clean & Lean”, a fusion of ballet and yoga.
AMA Andalusia Health Resort runs boot camp sessions on the beach while the Bagni di Pisa Resort & Medical Spa, in Tuscany runs a seven-night bespoke “Intensive Alkalizing Slimming Programme” which includes underwater massage, seaweed treatments and lymphatic drainage.
Pranayama or breath control classes and meditation are on offer at the Zoetry Paraiso de la Bonita Riviera Maya in Mexico or for the more energetic join the flying trapeze academy at the Club Med resort, Sandpiper Bay in Florida.
In summary, it’s about healthier attitudes toward holidays. Tui is planning more Tui Blue openings to include Schladming in Austria, Fleesensee in Germany and Castelfalfi in Italy. The brand’s Bluefit programme combines fitness, nutrition and the wellness concepts.
It’s not about a ban on fish and chips or living on buckets of spinach, kale and blueberries. A wellness retreat is more about balance and fun, treating your own body and adjusting lifestyles. Activity and nutrition are the king ingredients with the aim of integrating newly formed habits into everyday life to pack in your suitcase to take home.